Throughout history and all over the world, people have shared stories. From tales whispered around a campfire to Hollywood blockbusters projected in 3D, storytelling has remained a commonality among humankind.
Today, research is explaining how and why we are so attuned to stories, and advice to focus on storytelling for all types of communications is coming from all sides.
While everyone from nonprofit grant writers to healthcare advocates are seeking to use the power of stories to their advantage, storytelling is especially useful for education institutions that need to reach multiple audiences.
What are the best ways for us to share our stories?
You know that your institution wants and needs to tell more stories, but do you know what types of stories your varied audiences will respond to at which times? How should you use emerging digital tools to engage them? What types of stories are best for inspiring and sparking imagination and emotion?
Become a better storyteller
Our series of storytelling webinars provide specific guidance to these questions and more, and they are available on-demand, so you can download the slide decks and access the webinar recordings at any time.
Focused on your needs as an education communicator, our webinars offer:
- In-depth storytelling strategies, such as how to understand the hearts and minds of prospective students throughout their journey
- How to develop goals and strategic plans for finding and using stories that will resonate with your audiences
- Examples and resources from other education institutions that will inspire you to do the same
Download one or more of these webinars from the mStoner webinar archive.
Quick links to the three most popular storytelling webinars
Digital Storytelling 101: Explore the guiding philosophy, lifecycle, and elements of a digital story, with examples from news media, colleges and universities.
Storytelling for Student Recruitment: Find out which stories resonate with prospective students and their influencers by using an undergraduate admissions experience map and reviewing stories targeted specifically toward different stages in the admissions process.
Visual Design for Digital Storytelling: Learn current best practices and emerging trends in visual design for storytelling that encourage reading, exploration, and interaction, plus how to optimize visual design on different screen sizes.
While a good story is a good story, no matter how or where it came from or how it is presented, you can’t expect the right stories to come to you. Plan and strategize for amazing stories and improve your ability to find and share those that will move your audiences with the help of our webinars.
The post Download Storytelling Webinars for Education-Specific Advice appeared first on mStoner, Inc..