How COVID-19 Is Influencing Web Traffic and Analytics
The global pandemic is impacting virtually everything about our work and institutions. The website is not immune: Several months into our “new normal,” we’re observing changes in website analytics that...
View ArticleBridging the Digital Divide in Transfer Student Communications
More than one-third of college students transfer at least once during their college career. Though this population continues to expand, transfer students remain underserved. Transfer student flow has...
View ArticleChoosing the Right Social Media Platform for Higher Ed Advertising
So you don’t want to advertise on Facebook? You’re not alone. To date, almost 1,000 advertisers are boycotting Facebook over the platform’s need to better police hate speech. Every marketer — including...
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Navigation Station Part 1: Finding Your Style
What’s the best way to organize navigation to offer the optimal user experience on your website? For the last few months, the mStoner team has been working to crack that code. By collecting data across...
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The Top 5 Mistakes Institutions Make Regarding Transfer Students’ Digital Needs
Transferring between institutions can be complicated, so college websites play a crucial role in giving students the information they need to confidently navigate the transition. But what online...
View ArticleMaking the Case for Your Website in 2021
You’ve heard it before: Your website is the most important marketing tool in your toolkit. And you’ve heard that 2020 has been “unprecedented,” “unlike any other year,” and so forth. What do those two...
View ArticleRedesigning Processes to Support a Website Redesign
“We really need to redesign our website: the content has spun out of control in the last five years: it’s outdated, too long, off-brand.” “We have way too many pages on our website.” “Our new logo and...
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Now Available: SEO Starter Pack for Higher Education
Our resource kit will help you get started on improving your institution’s SEO efforts. DOWNLOAD THE SEO STARTER PACK Uhm, What’s SEO Again? Search engine optimization (SEO) is the web practice of...
View ArticleAccessibility Plus Empathy Equals Thoughtful UX
Many of us know the premise behind web accessibility: building a website that can serve site visitors of all abilities, backgrounds, and environments. But when it comes to bringing that idea to...
View ArticleDon’t Give Up Your Shot
You’re ready to get started on a new project. You’ve got buy-in from institutional leadership, you’ve researched and selected a best-fit partner (ahem) for it, and you’ve gotten a green light from...
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