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Let’s talk about web strategy for graduate and professional schools.
Determining the primary audience for a website is easy for some, requires discussion for many, and is never decided for a few. The truth is, even when we unequivocally state that the primary audience...
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The Art and Science of a Hashtag Strategy
File this post under the following: #HashtagStrategy Originally developed by Twitter users as a means to categorize messages, the # symbol has crept from platform to platform to become a universal way...
View ArticleHow to Build Better Major and Degree Pages
Degrees (or majors) are the core products offered to students by colleges and universities. Before you repeat that statement to your admissions team or to research-producing faculty and get me in...
View ArticleSome Intelligence for those Summer Projects
Commencement activities are finished and campus has quieted down. What does that mean? Summer projects, of course! The time is ripe for something new that will help you accomplish the many items on...
View ArticleWe’re Live-streaming #PSUWEB 2013!
If you can’t make it to the 2013 Web Conference at Penn State this week, don’t worry: we’re bringing the conference to you. mStoner is teaming up with the Web Conference team to bring you an...
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A Website for The Graduate School
Those who manage the web strategy for all graduate schools within a university have quite a challenge to face. After all, the MBA is different from the JD which is different from the MFA or the PhD in...
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Free Webinar: Breaking Down Silos: Lifetime Engagement
Breaking Down Silos: Lifetime Engagement Your opportunity to build a lifelong relationship with each prospective student begins at first contact and continues to grow over the years and through...
View ArticleOur #PSUWEB13 Storify and Slides
The Web Conference at Penn State last week was an amazing event, packed with excellent knowledge, networking, and really fun times. We’ve captured the Web Conference experience in a Storify describing...
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Admissions: Are you answering the top three questions?
Ask a high school junior about their college search and they’ll usually respond to you with some version of three questions they have when exploring and evaluating schools: Do they have my major? Can I...
View ArticleBig #HigherEdLive News Captured in Storify
What a night it was for Higher Ed Live! New shows, hosts, and sponsors officially joined the Higher Ed Live family on June 20. We’ve captured the big night in this Storify: [View the story "Two New...
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Collaboration with American University of Paris: He said, She Said
It only makes sense that two of us are collaborating to write this post. When we talk about our work with the American University of Paris, the collaborative spirit of the AUP team is always top of...
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The Current State of Microsites
Back in the day, when college websites were subpar and institutions weren’t making the web a priority, microsites were the way for admissions and development units to get their jobs done. Admissions...
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Webinar Series: Increase Your Knowledge of Google Analytics This Fall
Got Analytics? Maybe you are relaunching your institution’s website and want to measure impact. Perhaps you started a social media fundraising campaign want to use analytics to make it better. Or...
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Free Webinar: Achieving Big Project Success With Small Web Teams
Between completely overhauling your main website every three to five years and the countless small projects in between, you are busy and don’t have time to spare. You work hard to launch and maintain...
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Communication with Parents: The Landscape in Higher Education
It’s been gradual, but noticeable: the shift toward greater communication between colleges and universities and parents of their students and alumni. Because the current generation of parents of...
View ArticleInformation Architecture: The Journey, Destination, and Return Trip
“Our site needs to be easier to use.” “We organize our website like an org chart.” “I just want to be able to get to the things that are most important to me.” “What’s a bursar, anyway?” “I just search...
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Free Webinar, Information Architecture: The Journey, Destination, and Return...
“Our site needs to be easier to use.” “I just want to be able to get to the things that are most important to me.” “It’s so hard to find anything on our site, and I’ve worked here for 15 years. I...
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Just Released: White Paper on Social Media, Advancement & Fundraising in...
A new white paper on social media use in institutional advancement shows that a growing number of schools, colleges, and universities around the world are using Facebook, Twitter, and other social...
View ArticleLand and Stay Awhile
In the daily practice of web communications, we use many terms we think everyone understands. We talk about IA (information architecture) and bounce rates and landing pages. If pressed, how would you...
View ArticleFoundation as a Foundation (for Design Process)
At mStoner, we’ve taken a really open-minded approach to different processes of designing for responsive web design (RWD). I think we all agreed early on that it was important to try a few things....
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