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Part 1 of 2: The (Visual) Medium is the Message: Imagery as Communication
Visual social media channels like Instagram, Facebook, Twitter, and Vine have made it possible for humans to share photos and videos easier and faster than ever before. These tools have significantly...
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Creating a Post-Launch Checklist for Day Two and Beyond
A site launch is an exciting time. Months and months of labor culminate in turning live a new site the breathes fresh air into an institution’s marketing efforts. It’s time to celebrate. It’s also...
View ArticleLeading a campus-wide initiative: What can go wrong?
This is a post about leadership. It’s about the responsibilities of the individual asked to lead a campus-wide initiative. Here’s the context. You are leading something like a website relaunch, a...
View ArticleIs your team ready to roll in 2014?
Last fall, I had a fascinating conversation with Theresa Walker, senior editor for CURRENTS magazine at CASE. The conversation led to an article entitled, Ready to Roll. Over the next couple of weeks,...
View ArticleReady to Roll: Centralize wherever you can.
It’s 2014. Is your communications and marketing team prepared to succeed? I address this question in part two of Ready to Roll, a piece I wrote for CASE CURRENTS. In case you missed it, part one also...
View ArticleReady to Roll: Expanding your team.
It’s 2014. If you have the chance to expand your team, what skill sets should you add? I address this question in Ready to Roll, a feature I wrote for CASE CURRENTS. In case you missed them, part one...
View ArticleHappy 250th birthday, Brown!
Last week Brown University launched Imagine Brown 250+ to commemorate the University’s semiquincentenary. Over the course of the next year, the site will gather images, stories, milestones, videos, and...
View ArticleInspired by Clients
During my nearly three years at mStoner, I’ve already had the privilege of working with 15 education institutions. I am inspired by the collaboration with project teams at each of these colleges,...
View ArticleNeed research on social media?
Every day, on college and university campuses everywhere, dedicated people like you are making the case for effective communication with key audiences. On a good day, you get a brilliant idea about a...
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Free Webinar! OH in Higher Ed Circles: Six Things That Drive Us Mad
Session Description: If you are a marketing and communications professional, you probably think about “doing more and more with less and less” every week. And, one of your daily concerns might come...
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#HigherEd Becoming More Sophisticated in Using #SocialMedia
Instagram and Twitter are up, geosocial is no longer very effective, social media is increasingly essential in higher ed. These are some of the key initial takeaways from 2014’s Survey of Social...
View ArticleBuilding a new website for SUNY: feedback, decisions, and plans for the future.
A chancellor who consults for President Obama, thousands of applications received each month, and 64 campuses to showcase. That’s SUNY. The size and scope of the largest public system of education in...
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Register Now: Information Architecture Webinar Series
Broaden your knowledge of information architecture (IA) with mStoner’s two-part IA webinar series: Information Architecture: Journeys and Destinations Wednesday, April 23, at 2:00 p.m. EST / 1:00 p.m....
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Launched! Please look under the hood.
On launch day for any mStoner client, the big reveal is the new look and feel of a redesigned .edu website. Capturing the essence of the institutional brand, the new design “feels like us.” But visual...
View ArticleBuzzr Higher Ed: It Might Be for You
Nestled in the heart of the Adirondack Park in upstate New York, Paul Smith’s College isn’t your typical liberal arts college. Surrounded by the natural beauty and diverse wildlife of the Adirondacks,...
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There’s No Place Like Home. Or is There?
No matter how many pages lie within, your homepage is how the world identifies you. When you win an award for your site, the screen shot is your homepage. When people critique your website, they start...
View ArticleFive Tips For More Effective Market Research
Anyone can ask a question and listen to the answer. But some market researchers are better than others at going beneath the surface and gaining a real understanding of people’s perceptions, beliefs,...
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Putting Paul Smith’s Website to the Test
Shortly after the relaunch of the Paul Smith’s College website, we did some usability testing. Usability testing can occur on a live or beta site and the intention is to evaluate levels of success or...
View ArticleDigital Magazines in Higher Ed: We expect a lot, maybe too much.
I was a judge for the digital magazine category of the 2014 CASE Circle of Excellence Awards. As always, the CASE judging activities were fascinating, inspiring, and a wonderful professional...
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How Colleges and Universities Can Offer Program, Major and Degree Pages that...
Register now for mStoner’s two-part webinar series Get with the Program: How Colleges and Universities Can Offer Program, Major and Degree Pages that Don’t Suck Wednesday, July 23, at 2:00 p.m. EDT /...
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