Unleash the Power of Your Brand: Five Keys to Reaching Your Enrollment Goals...
There’s no shortage of sobering news about the future of higher education. Changing demographics, declining family income, and reduced federal and state funding combine to create a bleak picture. In...
View ArticleTwo Kinds of Pages that Colleges and Universities Must Get Right
#1 Major, Minor, and Degree Pages Earning an undergraduate or graduate degree is an expensive, time-consuming undertaking that has a lasting impact on a person’s entire life. A degree is one of the...
View ArticleWhat’s The Goal? Brand Strategy in a world of competing objectives
Talk about the culture of higher ed for a few minutes, and someone is guaranteed to use the word “silo”. It’s usually assumed that silos exist because people from different divisions and colleges on...
View ArticleMeasurement: Why do we fear it?
Does your direct mail piece result in annual gifts from alumni? Do prospective students use the hashtag that you include in a social media campaign? Does your website content for admissions lead to...
View Article5 Steps to Get Started with SEO Keyword Research
Never underestimate the power of words. Search engines crawl the web one page at a time to answer the following: What are you talking about and are you an authority on the subject? The primary way they...
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Free Webinar: Introducing Experience Maps
Register now for this complimentary webinar Introducing Experience Maps Tuesday, August 19, at 2:00 p.m. EST / 1:00 p.m. CST This webinar will last approximately 30 to 45 minutes. Session Description...
View ArticleFind Your Way Through Experience Mapping
Whether you’re starting a branding initiative, overhauling some portion of your web presence, or creating new admissions or development materials, your project is likely an opportunity to address one...
View ArticleDo the right market research to avoid re-branding “fails”
I’ve been reading about “re-branding” fails this week. There have been some major ones – Radio Shack’s 2009 re-branding to “The Shack”. Tropicana’s 2008 failed packaging redesign. New Coke. These...
View ArticlePrint and Web: We need both.
Digital is the primary communication platform for most colleges and universities, but there still is an important role for print within an integrated, cross-media approach. The best marketing strategy...
View ArticleThinking About a Website Redesign?
We’re back to school. Fall will officially arrive in a few days. You can’t find a place to park, so you know your campus is in full swing. All that — and you really need to redesign your website. At...
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Webinar Series: Web Analytics for Higher Education
Register now for mStoner’s three-part webinar series Getting Started with Google Analytics Tuesday, September 30 at 2:00 p.m. EDT / 1:00 p.m. CDT Intermediate Google Analytics Tuesday, October 14 at...
View ArticleJoin us for a tweet up at HighEdWeb
I’m thrilled that mStoner, Higher Ed Live, and Formstack are sponsoring a tweet up at HighEdWeb on Monday night. As I wrote over on HigherEdLive.com — I’m looking forward to the networking in Portland...
View ArticleHot Topics in Higher Ed: User Experience
This is the first post in a series highlighting important higher education topics discussed in the mStoner blog and Higher Ed Live’s weekly shows. First, let’s get a few things straight: What is User...
View ArticleVisitor (Mis)Behavior
Trying to divine how visitors will use the sites we build is one of the most challenging and rewarding parts of my job. We encourage our clients to take a visitor-first philosophy when it comes to...
View ArticleAnd that’s a wrap: The 2014 AMA Symposium for the Marketing of Higher Education
Another AMA Symposium for the Marketing of Higher Education is in the books. The highlight of the conference for me each year is seeing so many people I’ve come to know over the 10-ish years I’ve been...
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Holiday Reading List
Looking for some books, research, and white papers to dive into over the holidays? Here’s a few recommendations to get you started: Books Straight from mStoner’s fourth annual top picks list, Michael...
View ArticleHave You Made Your 2015 Brand Resolutions?
Don’t forget your institution’s brand when making resolutions for the new year. Even if you’re not planning a full brand strategy initiative in 2015, there are things you can do to better understand...
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mStoner releases first social media guide for university presidents
Call them “cutting edge” or simply “contemporary,” more college and university presidents are turning to social media to communicate with and engage constituents. Until this week, presidents who...
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SEO Tips: Why do some .EDU pages rank higher than others?
Everyone wants their respective web pages to rank No. 1 on a Google search engine results page. But what does it take to get there? Ranking high on a results page requires more than killing it with...
View ArticleWhere You Lead, I Will Follow #HigherEdLeadership
There are many talented and dedicated people working on campuses these days. Yet, in front of your laptop or while swiping on your phone, you might get a different impression. There is scrutiny on...
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