This week’s webinar on Brand Strategy for the Real World, presented by Deb Maue, was one of the best I’ve seen from my colleagues at mStoner.
During the session, Deb defined a practical approach to higher education brand strategy and how to connect your brand to the many audiences who matter. What will you learn if you watch the archive?
• What are the elements of a solid brand framework?
• How can market research identify the needs and motivations of each audience?
• How do you translate a brand into a compelling, audience-specific message map?
Archive
Slide Deck
Additional Resources
We encourage you to download our recent brand strategy white paper. The white paper explores the unique challenges of branding an educational institution and provides strategies for overcoming the most common hurdles.
The post Brand Strategy for the Real World Webinar Slides and Archive Available Now appeared first on mStoner, Inc..