Part 1: Academic Program Pages, Tuesday, Feb 16 at 2 p.m. EST / 11 a.m. PST
Register now for part one of this webinar series.
Less is more; the visuals are the narrative; and the moment is what matters most. Join mStoner’s Senior Creative Director Ben Bilow and User Experience and Visual Designer Abby McLean as they discuss the research and rationale behind their work on Columbia College Chicago’s academic program finder, program pages, and faculty highlight collection.
What you’ll learn:
• How prospective students find and explore programs.
• What information they find most — and least — helpful and intriguing.
• How to structure your program pages clearly and consistently.
• What you should consider in planning a responsive program finder.
Who should attend:
• Marketing professionals interested in learning more about structuring academic program content to support recruitment goals.
• Academic department subject matter experts who manage program and faculty pages.
Part 2: Faculty Experts, Wednesday, Feb 17 at 2 p.m. EST / 11 a.m. PST
Register now for part two of this webinar series.
Faculty expertise and visibility drive the academic reputation of education institutions. Proper collection, curation, and promotion of faculty information can help improve that reputation and benefit enrollment and public relations efforts.
Faculty are publishing, speaking, recording videos, winning awards, and appearing on television, radio, and panels. Staff in marketing, public relations, and individual departments are tasked with coordinating efforts to promote faculty and their academic programs to media professionals and prospective students. Both faculty and staff should work together to improve the way faculty information is gathered, presented, and promoted via institutional websites. mStoner Strategist Fran Zablocki will discuss best practices for using faculty expertise as a critical content pool to raise the prominence of your institution.
What you’ll learn:
• Content strategy practices to leverage faculty expertise on your academic program pages and throughout your entire website.
• Recommendations for building a faculty experts center and maximizing the promotion of faculty expertise and engagement with media professionals.
• Identification of the types of content needed for robust faculty profiles.
• Tactics to establish sound faculty content management and governance.
Who should attend:
• Marketing professionals interested in using their faculty’s expertise to improve faculty profile, academic program, and feature storytelling content.
• Academic department subject matter experts who manage program and faculty pages.
Nitty Gritty Details:
This is a two-part webinar series. Each session will last approximately 60 minutes, plus time for Q&A.
Cost is free, individual registration for each session is required.
• Register now for Part One: Academic Program Pages
• Register now for Part Two: Faculty Experts
Each registration includes one licensed seat and unlimited access to the slide decks and webinar recordings. When you register, you’ll receive a login code that is unique to you and can only be used once. If you choose to project the webinar to a room full of eager colleagues, all the better! In fact, we hope you do.
Meet The Presenters:
Ben Bilow is an art director and graphic designer with 15 years of professional experience. His design work is defined by a creative spirit and storytelling—as art director at Columbia College Chicago, he oversaw graphic design projects produced by the in-house design studio. His work encompassed strategic planning, design, and production for print, web, and environments, and he created and managed brand standards collegewide. Ben’s design work at Columbia College won 16 awards from Graphic Design USA and two CASE gold medals.
Abby McLean is a user experience and visual designer with more than 15 years of web design experience. Before coming to mStoner, she was a senior graphic designer for Columbia College Chicago, where she created dynamic web solutions and print pieces for the college. As the lead designer for colum.edu, Abby worked with a team to completely redesign Columbia’s website, which was awarded the 2015 CASE Circle of Excellence Gold Award for Institutional Website.
Fran Zablocki brings 10 years of higher education web communications strategy and project management experience to mStoner. Prior to mStoner, Fran worked in advancement at State University of New York Geneseo, where he developed and implemented cross-media marketing strategies to improve alumni engagement. Before Geneseo, he worked in marketing and communications at Nazareth College, where he managed a campuswide web redesign and many microsite launches, including the CASE Grand Gold-winning Flight of the Flyers campaign.
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