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Research Landing Pages: Take Two
A few weeks ago, I wrote a post about research landing pages on university websites. As background for that blog post, I visited the websites of many large, research-focused universities, including...
View ArticleTufts University: One Partnership, Two Websites
Two of the most exciting new websites we’ve had the pleasure to watch launch recently were tackled by the same institution — Tufts University. We’re really proud of the work that they’ve done for their...
View ArticleA Better Model for Academic Program Pages
For prospective students, academic program pages are an education institution’s most important pages. They represent the principal reason for going to college — to learn in order to build a career and...
View ArticleA Better Model for Academic Program Pages: Messiah College
Earlier this month at HighEdWeb’s Integrated Marketing Academy, I asked workshop participants to raise their hands if their institution had two sets of academic pages — one at the top level and one at...
View ArticleTake Advantage of IA and Program Page Consultations
What difference does your work make for your audiences? Have you ever: Inspired a prospective student through a featured alumni spotlight of a recent biology graduate? Encouraged a future student to...
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Social Media & Advancement 2015 White Paper Released
Today marks the release of the white paper for the 2015 Survey of Social Media in Advancement that we conduct in partnership with CASE and Huron Education. Its title — “Refining, Prioritizing,...
View ArticleFour Questions for Effective Brand Management
Effective brand management is a continuous cycle of activities designed to analyze and influence people’s perceptions of your brand. While most institutions have a process for reviewing print...
View ArticlemStoner Team Members Promoted
Working with bright, talented, and great people is one of the signature joys of being at mStoner. When Michael, Rob, and I formed mStoner 15 years ago, we were determined to create a work culture in...
View ArticleWhy Stories Matter
“My institution needs to be better at telling our stories.” — Everyone We hear this all the time, and it’s true. As individuals, as communities, and for organizations, we could all be better at...
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Website Redesign Checklist Available For Download
Is it time to redesign your site? Knowing that your website needs an overhaul isn’t usually the problem — getting started is. A successful higher ed website redesign requires funding, executive-level...
View ArticleFour Faculty Content Ideas to Improve Your Academic Program Pages
Your academic programs wouldn’t exist without your faculty, and vice versa. Faculty are what make an academic program great, and academic programs provide a home for great faculty to shine. However,...
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Free Two-Part Webinar Series: Academic Program Pages and Faculty Experts
Part 1: Academic Program Pages, Tuesday, Feb 16 at 2 p.m. EST / 11 a.m. PST Register now for part one of this webinar series. Less is more; the visuals are the narrative; and the moment is what matters...
View ArticleSix Must-Dos for Your Website in 2016
In 2016 your website must be beautiful. That’s a given. High-quality photography, crisp web type, dynamic layouts and slick micro-interactions are at the baseline of visual design for the web. It must...
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Humanizing the User Experience
The development of a brand personality through voice and tone is becoming a universal standard across growing brands. This best practice allows brand messaging to be consistent across a variety of...
View ArticleShare Your Insights on Use of Social Media on Your Campus
Do you manage social media on your campus? If so, please take ten minutes and contribute your insights and experiences to the only ongoing survey of social media in advancement. mStoner and its...
View ArticleMicrocontent: The Fuel that Lights Social Media Fire
So, you’ve gotten the hang of turning long-form content into microcontent on your website – great news! Now, let’s take microcontent to the streets of social media and become expert at enticing current...
View ArticleHigher Ed Website Redesigns: The Less Fun and Perhaps Uncomfortable Parts
It’s easy to write a blog post about a website launch. There’s the expected excitement about something new and wonderful. And let’s face it, finishing a campuswide redesign project brings a certain...
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2016 Marketing Trends for Higher Education
Last month, at the AMA Symposium for the Marketing of Higher Education, I had the unique pleasure of sitting down with a few of our industry’s top thought leaders. I wanted to know where they think...
View ArticleWebinars Available On-Demand!
Missed a webinar? Found out about it too late? Couldn’t fit it into the schedule? We’ve got you covered. Our most recent webinar recordings and slide decks are now available to download for free!...
View ArticleSocial Listening: A Huge Opportunity for Astute Social Media Users
Astute users have always known that social media allows them to listen to what constituents are saying, gleaning insights that are hard to obtain otherwise. For example, when I interviewed Kirk Schulz...
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