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Free Webinar: Using Experience Maps to Improve Both Promise and Process
Using Experience Maps to Improve Both Promise and Process Register now for this complimentary webinar Tuesday, June 9, at 2:00 p.m. EDT / 1:00 p.m. CDT This webinar will last approximately 30 to 45...
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Website Navigation: Best Practices for Menus
So you’ve streamlined your information architecture (IA) and decided what stays and what gets thrown away. Now it’s time to take it to design and create a global navigation for your brand new website....
View ArticleICYMI: Experience Map Webinar Available Now
Our session on Experience Maps was a huge hit earlier this week. In case you missed it, we’d like to give you access to the recording and slide deck. By understanding the factors that drive decisions,...
View ArticlePlanning for Social Media Success
To say organizations are scrambling to keep up with the ever-evolving landscape of social media is an understatement. Everything continues to change — and quickly — as we adopt newly launched social...
View ArticleThe Value of Faculty Expertise
Faculty expertise is one of the most valuable assets that any institution has. Faculty are publishing, speaking, recording videos, winning awards, and appearing on television, radio and panels. This...
View ArticleFive Higher Ed Social Media Webinars
Whether you’re new to higher ed social media or a seasoned pro, this collection of higher ed social media webinars will help you to be more effective with social media. These webinars focus on how to...
View ArticleResources for Fearless Leadership in Higher Ed
Yesterday, I moderated a panel at the CASE Summit on the topic of “Fearless Leadership in Higher Ed.” Here’s the description of the panel from the conference program: We’re surrounded by social media....
View ArticleHere’s Why You Need A Faculty Expert Center
The most important step to begin leveraging faculty expertise is to develop a faculty expert center. The expert center acts as a central hub for internal and external access to expertise. It relocates...
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Webinar: A Tale of Two Ink Densities: Understanding the Details of the Print...
Register now. Wednesday, August 12, at 2:00 p.m. EDT / 11:00 a.m. PDT This webinar will last approximately 60 to 75 minutes. Session Description CMYK? DPI? Bleeds? What do these magical terms mean? By...
View ArticleWhat’s Your Enrollment Marketing Plan?
Enrollment marketing continues to be a hot topic in higher ed as many institutions experience increased competition for a shrinking applicant pool and pressure to achieve ever-higher enrollment...
View ArticleImage Optimization and Management
You understand that impactful visuals on your website are a must. You’ve combed through old image files and carefully curated powerful, timeless images. You’ve lobbied to increase your photography...
View ArticleBrand Management From the Inside Out
Brand is more than a logo. If you’re in marketing or communications, you’ve probably uttered this phrase countless times. It’s an important refrain because it reminds people that brand is not something...
View ArticleTop 10 Tips for Print
Last week I presented A Tale of Two Ink Densities: Understanding the Details of the Print Process with Jay Albanese of Lake County Press. We believe that print is alive in higher ed and plays a crucial...
View ArticleResearch Landing Pages on University Websites
I did some research on research landing pages. Why? Because Research is typically the topic of a top-level landing page on most university sites, and I wanted to get a sense of the content strategy for...
View ArticleRegister now: Information Architecture Webinar Series
Register Now. “Our site needs to be easier to use.” “I just want to be able to get to the things that are most important to me.” “It’s so hard to find anything on our site, and I’ve worked here for 15...
View ArticleA Content Blueprint for Faculty Profiles
In previous posts I’ve written about why your faculty are one of your greatest assets and why you probably need a faculty experts center, but I haven’t gotten into the specifics of the content that...
View ArticleCrowdfunding & Giving Days: Keys to Fundraising in Our Social Age?
In the competition for the time, attention, and dollars of potential volunteers and donors, colleges and universities are pitted against civic and arts organizations, nonprofits of all kinds, and many...
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Free Download: Six Principles of Information Architecture on Higher Ed Websites
Information architecture (IA) is the combination of organization, labeling, search, and navigation systems within your website. And it’s really … REALLY important. Think of your IA as the backbone of...
View ArticleCMS Selection Key Criteria: Navigating the Nuance
Selecting a new content management system (CMS), or deciding to use a CMS for the first time, most often occurs in parallel with a website redesign. I shared an overview on how to select the best CMS...
View ArticleHighEdWeb 2015: Get Excited
HighEdWeb 2015 Annual Conference [Hahy-Ed-Web Twen-tee-fif-teen An-yoo-uh-l Kon-fer-uh-ns] NOUN Opportunity to learn, share, and network with ridiculously smart and awesome higher ed professionals...
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