Enrollment marketing continues to be a hot topic in higher ed as many institutions experience increased competition for a shrinking applicant pool and pressure to achieve ever-higher enrollment targets. Combine this with rapid changes in communication tools and a target audience that sniffs out authenticity, it’s easy to see why these are challenging times. Do you have an enrollment marketing plan that hits prospective students in the right places?
New research explores how to best communicate with prospective students. #mStoner
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Michael Stoner joined Gil Rogers from Chegg on a recent episode of Admissions Live. Based on research conducted in 2015 by Chegg and mStoner, Inc., this episode explored:
- Perspectives from prospective students and enrollment professionals — where they converge, where they differ — and how marketers can leverage this knowledge.
- The top sources students and parents use to gather information.
- Some best practices for messaging and for communicating with prospects.
The post What’s Your Enrollment Marketing Plan? appeared first on mStoner, Inc..