“We really need to redesign our website: the content has spun out of control in the last five years: it’s outdated, too long, off-brand.”
“We have way too many pages on our website.”
“Our new logo and branding don’t show up on a lot of places on our website.”
“We assume that our Program Finder is working for people but we don’t really know for sure.”
Do any of these sound familiar to you? They do to us: they’re among the most common complaints that we hear from people who want to talk to us about redesigning their websites. And they’re among the most-voiced complaints in the meetings we hold when we kick off a website redesign project with a new client.
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