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Design Sprints Are Good for You and Me
At mStoner, we believe the best way to do creative work is to simply just start making. The process of generating ideas in physical form is absolutely necessary in order to know if a good idea can be...
View ArticleMoving from Project to Process Using Analytics
We’ve fostered a mantra of process vs. project at mStoner. The goal is to help our clients move away from big website redesign projects every five to seven years and toward an operating model in which...
View ArticleAs Another Year Ends, Three Challenges Top the List for Higher Ed Leaders
Another academic year is soon coming to a close. For many in higher education, this means it’s time to reflect on the past nine months, gear up and tackle summer projects, and set strategies and plans...
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Test for Success: Three Methods You Can Implement Now
Think back to the last time you visited a site and thought, “Why can’t I find what I’m looking for?” Maybe the navigation was confusing and there wasn’t a clear pathway to your content. Perhaps a...
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It’s Time to Put Your Audience First
Three Strategies for Building an Audience-First Website 1. Focus on making an emotional connection The elements on your site’s pages must encourage and support an emotional connection between visitors...
View ArticleDigital Admissions White Paper: How Prospective Students Use Online Tools for...
How are prospective students using online tools for college search and choice? mStoner and TargetX designed a survey focusing on how prospective teen students use a range of digital tools — social...
View ArticleHow COVID-19 Is Influencing Web Traffic and Analytics
The global pandemic is impacting virtually everything about our work and institutions. The website is not immune: Several months into our “new normal,” we’re observing changes in website analytics that...
View ArticleBridging the Digital Divide in Transfer Student Communications
More than one-third of college students transfer at least once during their college career. Though this population continues to expand, transfer students remain underserved. Transfer student flow has...
View ArticleChoosing the Right Social Media Platform for Higher Ed Advertising
So you don’t want to advertise on Facebook? You’re not alone. To date, almost 1,000 advertisers are boycotting Facebook over the platform’s need to better police hate speech. Every marketer — including...
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Navigation Station Part 1: Finding Your Style
What’s the best way to organize navigation to offer the optimal user experience on your website? For the last few months, the mStoner team has been working to crack that code. By collecting data across...
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The Top 5 Mistakes Institutions Make Regarding Transfer Students’ Digital Needs
Transferring between institutions can be complicated, so college websites play a crucial role in giving students the information they need to confidently navigate the transition. But what online...
View ArticleMaking the Case for Your Website in 2021
You’ve heard it before: Your website is the most important marketing tool in your toolkit. And you’ve heard that 2020 has been “unprecedented,” “unlike any other year,” and so forth. What do those two...
View ArticleRedesigning Processes to Support a Website Redesign
“We really need to redesign our website: the content has spun out of control in the last five years: it’s outdated, too long, off-brand.” “We have way too many pages on our website.” “Our new logo and...
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Now Available: SEO Starter Pack for Higher Education
Our resource kit will help you get started on improving your institution’s SEO efforts. DOWNLOAD THE SEO STARTER PACK Uhm, What’s SEO Again? Search engine optimization (SEO) is the web practice of...
View ArticleAccessibility Plus Empathy Equals Thoughtful UX
Many of us know the premise behind web accessibility: building a website that can serve site visitors of all abilities, backgrounds, and environments. But when it comes to bringing that idea to...
View ArticleDon’t Give Up Your Shot
You’re ready to get started on a new project. You’ve got buy-in from institutional leadership, you’ve researched and selected a best-fit partner (ahem) for it, and you’ve gotten a green light from...
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