Attitude is Everything
There’s an old M.A.S.H. quote that comes to mind when I think of our recent website redesign project partnership with St. John Fisher College: “It’s nice to be nice to the nice.” We work with many...
View ArticleUse Plans to Resolve Issues Before They Happen
Everyone can agree that making and having solid plans for projects is important. To make the most of a tech project plan, remember its purpose. Good planning for the implementation phase of a website...
View ArticleThree Benefits and Pitfalls of Web Personalization in Higher Education
E-commerce sites such as Amazon and media streaming sites such as Netflix have used and refined personalization techniques for years to help tailor recommendations based on our past shopping and...
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Free Webinar: Personalization on Higher Education Websites – The New...
Register now for this free webinar. Session Description Visitors increasingly expect a personalized experience from the website they interact with. This webinar explores personalization opportunities...
View ArticlePlanning for Website Personalization in Higher Education
In last month’s article on three benefits and three pitfalls of web personalization in higher ed, we defined web personalization: Web personalization results in the delivery of relevant and tailored...
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How Rich Answers Can Impact Your Higher Ed SEO Strategy
What happened the last time you took to Google for instructions on how to make the perfect hard-boiled egg? The average temperature for Florida in May? Or even, “How do I get ‘Hamilton’ tickets?”...
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Free Webinar: Digital Storytelling 101
Register now for this free webinar. Session Description People are wired for stories. Digital media allows us to bring life to those stories through words, images, sounds, and moving pictures....
View ArticleBecome a Better Digital Storyteller
Stories have been with us for more than 20,000 years. Even before we had spoken language, we had stories in the forms of drawings. As human beings, we are wired for story, and we’re still discovering...
View ArticleIs your .edu ready for the Class of 2022?
Recruiting the Class of 2022 is already underway at most colleges and universities. Providing a great user experience and highly relevant content to prospects is more important now than at any other...
View ArticleThree Things You Can Do In Between Redesigns
I’ll admit it: I don’t believe in “in-betweens.” With today’s always-on mentality, there are no “between” redesigns, no breaks, and no resets. Digital strategists, content managers, user experience...
View ArticleAccessibility Matters for Your College or University Website
Complying with legal accessibility requirements is not the only reason your college or university should pay attention to accessibility on your .edu. An accessible site is a highly usable site for...
View ArticleInfluential Marketing Episodes on Higher Ed Live
I recommend all higher education marketers bookmark these Higher Ed Live episodes: Designing the Search Experience Mythbusting Websites: What Prospects Value About #HigherEd Websites Marketing A New...
View ArticleIs Data at the Heart of Your Decision Making?
We live in a data-rich world. Digital marketers across all types of institutions are interested in using key data from Google Analytics, social media, content management systems, customer relationship...
View ArticleIt’s Time To Turn Numbers Into Insights
Collecting data is important, but it’s what you do with the data that matters. Do you struggle with the following issues? Developing a process to routinely collect and centralize data Synthesizing and...
View ArticleStoryframing for Higher Education
At mStoner, we believe that storytelling is one of the foundations of an effective website and a way to better communicate with and engage audiences. When we talk about storytelling, we often talk...
View ArticleDon’t Let Your Website Block Your Student Recruitment Efforts
Does your website support — or hinder — your student recruitment? Recruiting for the Class of 2022 is well underway. And your site must guide prospects through the customer journey. This stage in the...
View ArticleTune into Higher Ed Live? Take the survey and win.
Your favorite professional development network needs your help. Higher Ed Live is conducting research to better understand how you engage with the network and the content produced. Help make Higher Ed...
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The Five Steps of IMC
Integrated marketing communications (IMC) is a process through which organizations accelerate returns by taking a customer-centric approach to aligning their marketing and communication objectives with...
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Design, Content, and Cultural Trends for 2019
We’ve been around long enough to know that trends in design come and go. The process is cyclical. Novel ideas spread until they reach a saturation point — and then we move on to the next big thing,...
View ArticleDoes Your Website Spark Joy?
It’s Time to Tidy Up Your Site It’s time to break the cycle of overhauling your institution’s website every three to five years, or more. When we treat our No. 1 marketing channel like a perpetually...
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