Brand on an Education Budget
Coca-Cola spent about $3.7 billion on advertising last year. Procter & Gamble spent $5 billion — by comparison, Apple’s advertising budget was a “paltry” $1.2 billion. When you study the world’s...
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Free Webinar: Analytics for Digital Storytelling
Register now for this free webinar. Session Description Technology is one of five essential components of the digital story. Analytics provide us with vital information to track and measure audience...
View ArticleAlive and Thriving: Four Must-Have Print Pieces for Enrollment Marketing
Often, prospective students are going to your website for very specific information, and for good reasons. User experience designers follow established patterns in interface and information design to...
View ArticleAcademic Program Finders: Benefits, Components, and Good Examples
At mStoner, we know from our client work and research with prospective teens that academic program pages are the most-visited pages on higher education websites. After deciding to go to college, the...
View ArticleTen Tips for Tackling Your Redesign Project Timeline
My mStoner colleagues, Fran Zablocki and Susan Evans, have written some great posts on taking the time to do your website redesign right and important things to think about before you begin. No matter...
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Free Webinar: Accessibility for Digital Storytelling
Register now for this free webinar. Session Description One of the greatest benefits of digital storytelling is the ability to create an immersive experience for your audiences. Beautiful images,...
View ArticleAchieving Success with Student Focus Groups
All website redesigns begin with a thorough discovery phase at mStoner. During discovery, the groups we most often talk with include a core project team, leadership, marketing and communications,...
View ArticleTime for a Site Checkup?
Do any of these scenarios sound familiar? You redesigned your website a couple of years ago. For a while, everything was great — you had a nice bank of photographs, videos, and stories ready to...
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The Magic of Motion, Part 1: Moving Images
Upon visiting webpages for the first time, people usually take three to five seconds to scan headlines, captions, and other styled text, and then examine the images. This means visual imagery will...
View ArticleThe Marcom Team at Saint Louis University Walked the Talk
mStoner has an office in St. Louis. So when an RFI for a website redesign at Saint Louis University hit our inbox, we were pumped. We work six miles from campus! Three people on the mStoner team are...
View ArticleExpressing Your Brand Through Your Site’s Structure and Content
At mStoner, we believe your brand is what you stand for in the hearts and minds of the people you’re trying to reach, influence, and move to action. Strong brands connect with people both...
View ArticleGreat City, Great University, Great Website
We recently partnered with Tulane University on a website redesign project. When people think of Tulane, they think of New Orleans. Take a closer look, and you’ll find an institution deeply connected...
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Structure and Content: Helping You Live Your Brand Promise
Session Description Your brand is a promise you are making to all of your audiences about what you will be. Your website structure and content will either fulfill these promises or break them. Let’s...
View ArticleYour Brand in Action
Conversations about brand can feel abstract or theoretical — after all, brand is what you stand for in people’s hearts and minds. But defining your institution’s brand isn’t just a thought exercise —...
View ArticleThough It’s Hard to Measure, .Edu Social Media Is Valuable to Teens
One of the reasons you see all the free advertisements — I mean badges — for Facebook, Twitter, Snapchat, and other social sites on higher ed websites is that they signal that the institution is...
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Free Webinar: Planning for a Website Redesign? Learn from the Pros at Saint...
Register now for this free webinar. Session Description Website redesign projects are high stakes and complex. mStoner Vice President for Client Solutions Susan T. Evans will team up with two key...
View ArticleThe Real Deal: Usability Testing with High Schoolers
I had a rare opportunity recently: the perfect usability test. I sat down one-on-one with high school seniors and had them test a soon-to-launch college website for usability — during the fall, when...
View ArticleTo Redesign Your Website, Get Out of Your Own Way
Campus communities center around a mission of transforming lives through education. People on your campus are proud of what they do — individually and collectively — and to them, the website is a...
View ArticleInspiration to Innovation: Turning Ideas into Action without Fear
The word innovation used to terrify me. Whenever a client or colleague expressed the desire to be innovative, my pulse would race, my palms would sweat, and I’d seriously begin to reconsider what I...
View ArticleLaying the Groundwork for Successful Content Migration
Selecting a new CMS is just the beginning. Content migration is a manual, tedious process — even in the best of circumstances — and can take several weeks to several months depending on volume,...
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